16 Qualified Sales Calls Booked At $226 Per Call
16 qualified calls in six weeks, including CEOs of $5M+ companies.


We turn what you sell into an attractive offer strangers understand, create a funnel that warms leads up before the call, and hand it off to you to run it without us.
Our clients include B2B companies in:
16 qualified calls in six weeks, including CEOs of $5M+ companies.


One image ad generated 10 qualified booked calls at an average of $102 each.

Four qualified calls in a single day, averaging $27 per call that day.
From $750 per qualified lead to $226 per qualified call.
One of our B2B clients was running Facebook lead forms before they came to us, and was getting poor results: $1,500 spent and 15 leads, but 13 of those leads were bots, fake companies, or junk, so even though their previous agency was reporting "$100 per lead" the cost per QUALIFIED lead was actually $750.
We came in, rebuilt the offer, landing page and ads, and fixed their tracking so Meta only learned from qualified bookings. And within six weeks, we booked 16 qualified calls at $226 per qualified call.
A few good introductions make a strong quarter, and a slow stretch of referrals makes a lean one. When things slow down, the only lever you've got is to work your network harder and hope something comes of it.
So you hire after the work shows up instead of ahead of it, and every plan you make for next quarter comes with a hedge.
Even in a good month, you couldn't honestly say where your next five clients are coming from.
Most of your real conversations still start with your relationships or your outreach. When you're deep in delivery, new business dries up a month later, and when you go back to selling, delivery feels it.
One founder doing about $5 million a year told us referrals got him there, but they weren't bringing in the bigger deals he'd need to reach $10 million. Another, who runs a healthcare IT firm, put it more bluntly:
"We make millions and it means nothing."Founder, healthcare IT firm
Without a repeatable way to win clients, the most valuable part of your business can't be handed to anyone, and any buyer or investor will price that in.
Your website, your pitch, and your sales deck were written for buyers who arrive through someone who vouched for you. A stranger reads the same words with none of that context and can't tell you apart from every other company promising the same things.
So they don't book. Or they book and don't show, or they show up cold and your whole first call goes to explaining who you are.
After enough of those calls, it's easy to decide strangers just don't buy from companies like yours.
You paid every month for generic messaging that never captured what you actually do, and for reports full of clicks and impressions while your calendar said otherwise. When you stopped paying, whatever they'd built went with them.
Strangers got asked for a meeting before they had a single reason to trust you.
Your buyers get the same cold pitch from dozens of companies every week, and a message from a stranger carries no trust.
The missing piece is a complete acquisition process that gives a stranger the context, confidence, and qualification a good referral would normally provide before the first call.
When someone refers a client to you, they do five jobs before you ever speak.
Our Referral-Grade System does all five, every day, for people who've never heard of you, whether you're in the room or not.
It starts with a 45 to 60 minute onboarding call where we dig into how you win clients today, your best client results, and exactly what a qualified lead looks like for you.
From there, we script your ads, sales video, pre-call videos and emails, and landing page, and you record for 2 to 3 hours. We edit everything, build the page, application, calendar, CRM, and tracking, and test it all end to end.
Campaign 1 goes live on Day 14 with 10 video ads and 10 static ads. The first week or two is Meta's learning phase, so calls trickle in and cost per call starts high before it comes down. Around Day 21, you record 1 to 2 hours of new ads built on what Campaign 1 is proving, and Campaign 2 launches around Day 28 on the winning angles.
Every 72 hours, we cut what isn't working, move budget to what is, and scale toward $220 to $250 a day.
Whoever's going to run the system gets SOPs and training on all of it: reading the weekly numbers, moving the budget, keeping the application, calendar, and CRM working together, and making new ads as the old ones wear out.
Your sales team gets a process built for buyers who show up already educated, so they know how to run that first call, follow up fast, and agree on a decision date so deals don't drift.
Everything already lives in your accounts, so there's nothing to transfer and nothing breaks when we step away.
Everything it takes to turn a stranger into a qualified, pre-sold sales call, built and run for you, then handed to your team.
We build it from your sales calls, your client results, and the way your buyers describe their problems. Every ad, page, video, and email comes from it, so buyers hear one consistent story from the first ad to the sales call. You keep it for future marketing, new hires, and every ad your team makes after we're gone.
20 video ads and 20 static ads, each written around one buyer's specific situation, then scripted, edited, and designed for you. Meta decides who sees an ad based on what it says, so 40 distinct situations give it the volume and variety it needs to find your buyers. The second batch of 20 is built on what the first campaign proves.
A page built for cold traffic, with a 7 to 12 minute video that walks a stranger through the problem you solve, how you solve it, and your proof, the way you would on your best first call. By the end, they know what you do, roughly what it costs, and whether they're a fit. It's fully scripted, edited, and designed for you.
A short application using criteria you set, a booking calendar, your CRM, and tracking, all connected and tested end to end before launch. Companies that are too small, have no budget, or can't make the decision never reach your calendar. Only the bookings that pass get reported back to Meta, so it learns from real buyers instead of bots and bad fits.
A page prospects land on right after they book, with 5 to 10 short videos of you answering the questions and objections that come up on your calls, plus an automated email sequence that runs between booking and the call. More of them show up, and they show up having done their homework. When you book a call with us, you'll get the same kind of page and emails, so you can see how it feels from the buyer's side.
We launch and run both campaigns on your own ad account, cutting losing ads every 72 hours, moving budget to the winners, and scaling as the system proves itself. Every week, you get a written report showing what you spent, how many people applied, and how many qualified calls you booked. You never have to log into Ads Manager unless you want to.
A documented sales process built for buyers who arrive already educated, plus training for whoever takes your calls. It covers how to run a call with someone who's already watched your video, how to follow up fast, and how to agree on a decision date so deals don't drift. Calls go straight to fit, scope, and price, and selling stops depending on you.
SOPs and training for your team on running the whole funnel without us, including how to read the weekly numbers, turn the budget up or down, and make new ads from the angles that won. You keep every script, ad, and asset we made, so your team starts with 40 working examples instead of a blank page. If you'd like us to keep optimizing and scaling it after Day 45, we can keep working together, and nothing about the system requires it.
Our target is a system booking at least 20 qualified calls a month by Day 45, measured against the qualification criteria we agree on at onboarding. If we haven't hit it, we keep working for another 30 days without charging you another fee, and if we still haven't hit it after that, we refund our $8,000 fee.
We've worked with B2B companies in IT and cybersecurity services, commercial interiors, enterprise AI, and financial services. They sell different solutions and serve different decision-makers, but they often share the challenge of explaining a complex offer to people who've never heard of them.
The buyer may be dealing with compliance gaps or a delayed infrastructure project.
The buyer may be managing a funded office project and several disconnected vendors.
The buyer may need a clear business case and a process for implementation.
I've sat on sales calls with founders running IT firms, healthcare integration companies, logistics software companies, AI startups, and agencies. They've got solid businesses, good delivery teams, and clients who are happy with the work. But when I ask where their last five clients came from, the answer is nearly always some mix of referrals, personal connections, and someone doing outreach by hand. A lot of them had already paid an agency every month, gotten reports full of clicks, and been left with nothing when they stopped paying.
So I built MarginMaxxing to do the opposite. We build the whole system inside your accounts, prove it on your own ad account, and hand it to your team with the SOPs to run it, for one fee. Every campaign we plan runs on models built from about a million dollars a month in combined ad spend, across our own accounts and the agencies on our advisory board, so what I tell you is based on real numbers.
If you're great at the work and most of your market doesn't know you exist yet, you're exactly who we built this for.
Let's be direct about who this is built for, and who it isn't.
Why we build and hand off a system instead of renting you results.
| What matters | Typical Agency Retainer | MarginMaxxing |
|---|---|---|
| What you pay | About $5,000 a month, or $60,000 a year, for as long as you stay | $8,000 once, with no retainer or rev share |
| Who owns it | They run it, and the know-how leaves when you stop paying | Built in your accounts from day one, and yours to keep |
| What Meta learns from | Every lead and form fill, bots and bad fits included | Only the bookings that pass your application |
| The ads | A handful of generic ads | 40 distinct ads, each written around one buyer's situation |
| Before the call | A lead form or your homepage, then a calendar link | An educational video, an application, objection-handling videos, and pre-call emails |
| How you judge it | Reports full of clicks, impressions, and leads | A weekly report on spend, applications, and qualified calls, proven before handoff |
An agency rents you results for as long as you keep paying. We build the system inside your accounts, prove it on your own ad account, and hand it to your team, so the thing that brings in your clients belongs to you.
Our fee is $8,000, paid once. It covers the build, the launch, media buying across both campaigns, and the handoff, with no retainer and no rev share. Ad spend is separate and goes straight to Meta from your own account: we recommend $5,000 a month.
An agency keeps you on a retainer, and when you stop paying, the people who know how to run it leave too. We build everything inside your own accounts, run it on your own ad account for four weeks with a written report every week, and then train your team to take it over. You pay one fee, and you keep the offer, the ads, the page, the CRM, and everything Meta has learned about your buyers.
In our average model at $5,000 a month in ad spend, a system like this books about 32 qualified calls a month at around $159 each. If about 70% of those 32 show up and your team closes 20% of them, that's four or five new clients a month. Across our models, the range runs from about 18 to 51 qualified calls a month.
Those are models built from about a million dollars a month in combined ad spend, and your real numbers depend on your market, your offer, and how your team runs the calls. We'll run them with your numbers on the strategy call.
If we haven't hit 20 qualified calls a month by Day 45, we keep working for another 30 days without charging another fee, and if we still miss, we refund our $8,000 fee.
Before launch, we work out your breakeven cost per qualified call, so you know what a good result looks like before you spend anything, and if the math doesn't work for your business, we'll tell you before you sign. Ad spend and software aren't part of the refund, since they're paid to third parties.
Your first campaign goes live on Day 14, and the first qualified calls usually come in one to two weeks after that. Those first weeks are Meta's learning phase, so calls trickle in and cost per call starts high, then comes down as each qualified booking teaches Meta who to look for. Campaign 2 launches around Day 28 on the winning angles, and the system is in your team's hands by Day 45.
The same people who use LinkedIn at work scroll Facebook and Instagram on their own time, and Meta's apps are used by about 3.6 billion people a day (Meta, Q2 2026). Its AI decides who sees an ad based on what the ad says, so an ad that describes one buyer's exact situation gets shown to people like that buyer, at about $1.92 a click for Facebook lead campaigns versus $6 to $10 on LinkedIn (WordStream and WebFX, 2025).
Every one of the CFO platform's qualified calls came from Meta. And if you clicked an ad to get here, Meta found you too.
That's why we start with the messaging. We go through your sales calls and client results and turn what you sell into an offer a stranger can understand, in the words your buyers actually use, so the ad only has to make the right person recognize their situation and click. The video does the explaining, at whatever depth your service needs, and the videos and emails after booking handle the rest.
A narrow niche actually helps, because the more precisely an ad describes your buyer, the more precisely Meta can find them.
Yes, once we repackage it. We start by looking at everything you already do for clients for free, like setup help, consulting, and training their team whenever they ask. We find what clients have to fix before your software can work for them, the work they'd otherwise pay a consultant for. And we go through your sales calls and support tickets to see where onboarding stalls and which questions keep coming up. Then we package all of it with your software into one high-ACV offer, priced on what getting results faster is worth. Every ad, page, and email sells that result instead of your features.
Instead of $100 a month, a new client pays $5,000 to $10,000 upfront. Once they're up and running, they move onto your subscription and churn less, because they've already seen it work. If the math can't work for your product, we'll tell you on the strategy call.
Plan on a 45 to 60 minute onboarding call, 2 to 3 hours of recording before launch, a final review, 1 to 2 more hours of recording around Day 21, and the handoff training. Scripting, editing, design, tech, launch, media buying, and reporting are all on us.
We script every word, so you don't need to be polished on camera, and teammates can record some of the videos, though we like to test at least one founder-led ad.
Your team takes over with SOPs and training, and since everything was built in your accounts, there's nothing to transfer. Every ad wears out eventually, so the training covers making new ones, and your team keeps the messaging brief, four weeks of data on which angles your buyers respond to, and all 40 ads and scripts as examples. You can run it in-house, hire a junior media buyer, or keep working with us if you'd like us to keep optimizing and scaling it.
No. What you're buying is a system your company keeps, and pay-per-meeting pushes the incentive toward booking as many meetings as possible. Our fee covers building the offer, the ads, the funnel, and the tracking, proving them on two campaigns, and training your team to run them. We back the call target with the 45-Day Qualified Call Guarantee instead.
It's 45 minutes with Dylan. He'll learn how you're winning clients today and what you've already tried, show you the top two things holding back your current offer, funnel, or ads, work out your breakeven cost per qualified call, and run projections with your numbers. If it's a fit, he'll walk you through exactly how we'd roll this out for your business. If it isn't, he'll tell you, and you'll still leave with all three.
If your growth still depends on who happens to send business your way this quarter, and you want a steady flow of qualified calls with buyers who already understand what you do, that's exactly what we build. We'll prove it on your own ad account and hand it to your team within 45 days, for one fee.
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